Apco Worldwide, Washington, DC
- UI Redesign
- Stakeholder Interviews
- UX Research
Tools I used:Axure | Photoshop CC
Apco and the stakeholders from CSX initiated a project to redesign their current site in 2015. Most the Information Architecture was already completed and but they wanted to add some new content that will give more clarity to their current and potential investors.
To begin I was given access to the brand standards and some previously gathered survey information collected in-house from the CSX organization. After reviewing the information and working with their internal design team we were able to create some high-fidelity wireframes to show the Annual Report and other Investor information. Our simple changes increased retention in these sections extensively because we figured out the correct information hierarchy, keywords and most importantly we condensed some of the content into small sections for the investor to read.
- UI Design
Health is Primary
Apco began an initiative to redesign a website for the American Family Physicians. The obstcle was auditing the content for the site and aligning that information with the current goals.
To align the new content with the old content we spoke with a few supporters of the platform via skype and telephone to get a better perspective of the information they wanted to see and their goals when visiting the website.
- UI Design